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Saturday, July 9, 2011

Commonly Mispronounced Words 11 - consumer

Consumer

The Oxford English Dictionary defines this noun, as "
noun
a person who purchases goods and services for personal use:
a person or thing that eats or uses something.


The British pronunciation for this word is /kənˈsjuːmə/ con (rhymes with gun) sue (rhymes with you) mer (rhymes with murmur)

The American pronunciation for this word is /kənˈsuːmə/ Everything else remains like the British version, except the second syllable is pronounced without the 'you' and with an 'oo'

So depending on which country's accent you follow the pronunciation would be कनसूमर or कनस्यूमर 

The most common Indian pronunciation of this word is कनज़्यूमर i.e. with a 'z' sound. That is incorrect and hence finds its way into this blog. The department of the government of India that advertises the most is the Dept of Consumer Affairs. Yet I find that in most ads the word is mispronounced.

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