How to pronounce Eathamozhi (the coconut with the GI tag)

Eathamozhi is pronounced as

iittaamozhi (using pronunciation key)
eat ah mori (as in the beginning of Moriarty)
ईत्तामोळी  (ो  की ध्वनि छोटी है और ळ का उच्चारण तमिळ के zh की तरह है) (using Devanagari)
ஈத்தாமொழி (using Tamizh script)